There are many factors involved in Search Engine Optimization, but consider these three things:
META tags are bits of code within a website that give search engines and web browsers basic information about the subject and content of the site and each of it's pages. These include page titles, page descriptions, and keywords, words or phrases that you want potential visitors to associate with your site. Balancing keywords between those most often searched for with ones that are most revelant to your website is an ever-changing science.
Keyword optimization is probably the most common practice of search engine optimization. However, search engines lately have been looking less at keywords (some not at all), and more on the verbal content and information presented within the website. The more often a particular word or phrase is used within a website, the more relevant the website becomes to someone who searched using that specific word or phrase.
Another consideration search engines are making as to determine a site's relevancy, is who is linking to your site? The more other websites refer links to your site about a particular subject, and if those websites have a high rankings themselves, it can be assumed your website has something valuable to offer and adds tremendous credibility to your site, not to mention increasing your exposure to the world.
What we do
Our optimization service combines several proven methods to get your site into top condition. We don't offer different levels of service, with the idea that either search engine placement is important to you, or it is not.
We inspect your meta tags and ensure proper titles and descriptions. We also analyze existing and potential keywords for search frequency and niche targeting, and generate a list of balanced and effective keywords.
We will also inspect your site's general content and advise you on how to improve the keyword density of your text.
We will inspect and test all of your site's navigation and external links ensuring functionality. Your website will also be included in a link exchange program, linking you to thousands of other websites, and linking them back to you for maximum exposure.
The climb to the top of any given search engine is a long and hard-fought battle amidst fierce competition. Improper or incomplete optimization may get you into search engines, but more than likely at the bottom of the pile. There is an estimated 340 million websites on the web. Surveys show that nearly 80% of searchers will either find what they are looking for within the first two pages of their search, or they will re-submit the search altering the criteria. Fortunately, the majority of all websites are not optimized to their full potential. Take the lead over the competition and get the most out of your website today.